Ungakhetha Kanjani Umkhiqizi Ohamba Phambili Wezinto Zokuhlanza Amakati Ezisezingeni Eliphezulu Kumkhiqizo Wakho Wezilwane Zasekhaya Emhlabeni Wonke
Kwadalwa ngo 06.12
Imakethe yomhlaba wonke yezindwangu zekati ezisezingeni eliphezulu iyakhula ngokushesha, futhi abathengi abaningi bayakulangazelela ukukhokhela imali eyengeziwe ngezindwangu zekati ezivikelekile, eziphilile, nezingasebenzi kahle. Kubasebenzi bemikhiqizo yezilwane ezifuywayo, ukukhetha umkhiqizi olungile wezindwangu zekati ezisezingeni eliphezulu kunquma ngqo ikhwalithi yomkhiqizo, idumela lomkhiqizo, nokuncintisana emakethe. Kodwa-ke, ngezimboni eziningi zezindwangu zekati eChina, kunzima ukukhetha abakhiqizi abaqeqeshiwe ngempela abasezingeni eliphezulu abafanele ukubambisana nomkhiqizo wesikhathi eside.
Lesi sihloko sifingqa izindinganiso eziyinhloko zokukhetha abahlinzeki bezindwangu zekati ezisezingeni eliphezulu, sisiza abathengi bomhlaba wonke ukuthi bakhethe ngokushesha ozakwethu abathembekile ezimbonini futhi bagweme ubungozi obubambisene nekhwalithi ephansi.
Okokuqala, qinisekisa iziqu zokukhiqiza ezichwepheshile namakhono e-R&D embonini. Imboni ejwayelekile yokukhiqiza udoti wekati igxila kuphela ekuhlanganiseni okulula kanye nokukhiqiza okuningi, ingabi nezinhlelo ezizimele zokuthuthukisa amafomula. Umkhiqizi ochwepheshile wezinto zokuhlanza ikati ezingeni eliphezulu kufanele ube neqembu le-R&D elizinikezele, ilabhoratri ezimele, nemishini ephelele yokuhlola imikhiqizo, ekwazi ukuphinda ivuselele amafomula aphezulu kanye nokwenza ngcono ukusebenza komkhiqizo ukuze uvumelane nokuthuthukiswa kwemakethe. Imboni yethu ineqembu le-R&D elichwepheshile elineminyaka yokuhlangenwe nakho emikhiqizweni yezilwane ezifuywayo, yethula amafomula amasha aphezulu omchitha wekati unyaka nonyaka ukuze ihlangabezane nezidingo ezibuyekeziwe zabathengi abaphezulu bomhlaba wonke.
Okwesibili, hlola izigaba zezinto zokusetshenziswa kanye nobuchwepheshe bokukhiqiza. Umehluko omkhulu phakathi kukadoti wekati wezinga eliphezulu nemikhiqizo ejwayelekile usezintweni zokusetshenziswa kanye nobuchwepheshe bokucubungula. Udoti wekati wezinga eliphezulu ofanelekayo kufanele usebenzise izinto zokusetshenziswa zokudla ezingama-100% zemvelo, ngaphandle kwezinto zokugcwalisa ezisembonini, amatshe asindayo, kanye nemiyalelo yamachibi enobungozi. Sisebenzisa ubuchwepheshe obuthuthukisiwe bokugaya obushisa obuphansi, ukususa uthuli okuvaliwe, kanye nobuchwepheshe bokukhiya iphunga eligoqwe ngama-microbes ukuze siqinisekise ukuthi imikhiqizo ayinayo uthuli oluncane kakhulu, iyasusa iphunga kakhulu, iyakha amabhola ngokushesha, futhi iyabola ngokwemvelo — zonke izinkomba eziyinhloko zodoti wekati wezinga eliphezulu.
Okwesithathu, qinisekisa amakhono enkonzo eyenziwe ngendlela oyifisayo kanye nokuguquguquka kwe-oda. Imikhiqizo ephezulu yezilwane ezifuywayo idinga imikhiqizo ehlukile ukuze kugwenywe ukufana kwemakethe. Umkhiqizi omuhle kakhulu wezindlu zekati eziphezulu usekela ukwenza ngokwezifiso amafomula, ukupakisha, izincazelo, kanye ne-branding, futhi angakwazi ukuphendula kalula kuma-oda okuqala amancane kanye nama-oda amakhulu. Sihlinzeka ngezinsizakalo ezenziwe ngokwezifiso ezikhethekile zemikhiqizo yomhlaba wonke, sisiza amaklayenti ukuthi enze imigqa yemikhiqizo ephezulu ehlukile futhi sithuthukise amakhono aphezulu emikhiqizo.
Okwesine, hlola izinhlelo zokulawula ikhwalithi kanye nokwesekwa ngemuva kokuthengisa. Ikhwalithi yomkhiqizo ezinzile iyisisekelo sokubambisana komkhiqizo wesikhathi eside. Ifektri yethu isebenzisa uhlelo lokuphatha ikhwalithi ephelele, ngokuhlolwa kwezingqimba eziningi kusukela ekungeneni kwezinto eziluhlaza kuze kube ukulethwa komkhiqizo ophelile. Ngaleso sikhathi, sihlinzeka ngobungcweti bokubonisana ngaphambi kokuthengisa, ukuhlolwa kwamasampula, kanye nezinsizakalo zokulandela ngemuva kokuthengisa ukuxazulula zonke izinkinga zomkhiqizo nezokuhlinzekwa kwamakhasimende ngesikhathi esifanele.
Njengefektri ephezulu yokukhiqiza udoti wekati esezingeni eliphezulu eChina, sihlale sinamathela ekukhiqizeni okwezinga eliphezulu kanye nezinsizakalo ezenziwe ngendlela oyifisayo, sigxile ekusebenzeni nemikhiqizo yezilwane ezifuywayo esezingeni eliphakathi nendawo emhlabeni jikelele. Uma ufuna umphakeli wedoti wekati ongaguquguquki, onguchwepheshe, futhi onokwethenjelwa, singukhetho lwakho olungcono kakhulu.
Xhumana Nathi
Shishela imininingwane yakho futhi sizokuthinta.
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